Privacy Policy

This policy applies to information collected through the Tree Buddy website, contact and partner forms, Meta (Facebook and Instagram) Instant Forms, advertising campaigns operated by or for Tree Buddy, and other lead-generation forms that link to this policy.

Personal information you submit may include:

• Name
• Email address
• Phone number
• ZIP code or service location
• Service request details describing the tree removal you are requesting
• Company information, if you contact us as a tree service company
• Any other information you choose to include in a message

We may also collect limited technical information automatically, such as device and browser information, IP address, referring pages, and general usage data collected through cookies or similar technologies used by our hosting, analytics, and advertising tools.

Tree Buddy may run advertising campaigns on Meta platforms and other advertising networks. When you submit a Meta Instant Form or a similar in-platform lead form connected to Tree Buddy advertising, the information you provide is sent to Tree Buddy and is handled under this Privacy Policy. Advertising platforms may also process information under their own privacy policies.

Tree Buddy may use the information collected to:

• Help connect homeowners with independent local tree removal providers
• Respond to inquiries and messages
• Operate, maintain, and improve the website
• Manage advertising and lead-generation systems
• Communicate with homeowners and tree service companies
• Maintain business records
• Comply with applicable legal obligations

When you request a tree removal estimate through Tree Buddy, we may share the contact information, service location, and project details you submit with an independent local tree removal provider serving your area. That provider may contact you about your request, discuss the project, provide an estimate, or arrange service. Participating providers pay Tree Buddy for lead-generation services.

Tree service providers receiving homeowner information are independent third-party businesses and are not employees, agents, or representatives of Tree Buddy or Mentum Edge LLC. Each provider is responsible for its own privacy practices and handling of information after receiving it. Tree Buddy and Mentum Edge LLC do not perform tree services.

Tree Buddy may use third-party tools and service providers to operate the business, including:

• Advertising platforms
• Website hosting providers
• Analytics tools
• Automation and workflow tools
• Email delivery systems
• SMS and messaging systems
• Customer relationship and record-keeping systems

Some of these providers process information on our behalf, or on behalf of Mentum Edge LLC, in connection with the services they provide. Other platforms, including certain analytics and advertising platforms, may also process information for their own purposes under their own privacy policies, as described in the Cookies, Analytics, and Advertising section below.

We use cookies and similar technologies to understand website activity, improve the experience, and measure advertising performance.

Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our website through interaction data, heatmaps, and session replays. This may include clicks, scrolling, navigation, device and browser information, and other website usage data. Clarity uses cookies and similar technologies. We use this information to identify usability problems and improve our website and estimate-request process. Microsoft also collects and processes information through Clarity under its own privacy practices. Learn more in the Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement.

Meta Pixel: We use the Meta Pixel to measure visits and actions on our website, including completed estimate requests, evaluate Facebook and Instagram advertising, and improve ad delivery. Meta may receive information such as pages visited, events, IP address, browser and device information, and cookie identifiers, and may associate that information with your Meta account. Learn more in Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/.

Your choices: You can manage cookies through your browser settings and advertising preferences through the relevant platform. Blocking cookies or tracking technologies may limit some website functionality or measurement.

If you submit a request for a tree removal estimate, Tree Buddy and the local tree service provider receiving your request may contact you by phone, email, or text regarding that request. Where required by law, additional consent will be obtained before sending marketing or automated communications. Message and data rates may apply to text messages.

Tree Buddy retains personal information for as long as reasonably necessary to provide the requested services, operate the business, maintain appropriate records, resolve disputes, enforce agreements, and comply with applicable legal obligations.

Depending on where you live, you may have rights regarding your personal information, which may include:

• Requests for access to information we hold about you
• Requests to correct inaccurate information
• Requests to delete information
• Requests regarding the use or sharing of your information where applicable

To make a request, contact us at nico@gomentumedge.com. We may need to verify your identity before responding.

The Tree Buddy website is intended for adults and is not directed to children.

Tree Buddy may update this policy from time to time. When we do, we will revise the effective date shown above.

Questions about this policy or a privacy request can be sent to nico@gomentumedge.com. This email may be used for privacy questions, access requests, correction requests, deletion requests, and other privacy-related requests.